Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together

Here’s some new work for Bacardi from Y&R/NY.

The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Zommesje

    Hey, who made the soundtrack?
    Commercial is very nice indeed. The message is great.