Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together

Here’s some new work for Bacardi from Y&R/NY.

The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Zommesje says:

    Hey, who made the soundtrack?
    Commercial is very nice indeed. The message is great.