Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together

Here’s some new work for Bacardi from Y&R/NY.

The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Zommesje

    Hey, who made the soundtrack?
    Commercial is very nice indeed. The message is great.