Here in Atlanta, this is a big ‘un. From Adweek:
The Home Depot is contacting consultants as it prepares to review all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, according to sources.
Might be hard for some of you to believe, but Home Depot was once a great company to work for and shop at, and its founders have done wonderful philanthropic things here in Atlanta. And I remember when it only had one store.
Like all the other major Atlanta-based businesses (Delta, Coke, UPS, Georgia-Pacific, Chick fil-A), Home Depot gives its brand advertising account to an out-of-town agency (Richards Group) and throws some digital and below-the-line scraps to some local shops. I wonder if that’s going to continue.