Holy Shit, Those Damned Ad People Are At It Again

USA Today takes a look at the growing phenomenon of curse words and bleeping words in commercials, citing recent efforts by VW, Dodge and Comcast:

Dodge: In a Caliber ad, a focus group of Muppet-like characters laments that the car does not make them “feel warm and fuzzy.” Most distressed is little Binky, who exclaims, “It scares the (bleep) out of me.” That’s the reaction market researchers in the ad wanted for their “anything but cute” car. “We’re trying to straddle good taste and getting attention,” says Mark Spencer, senior brand manager. “We think we’ve straddled it quite well.”

Mark Spencer seems obsessed with the word “straddle.” I don’t know what that implies. I’m just sayin’.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. RE: Curse words in ads
    You can just smell the desperation, can’t you?

  2. Everytime someone in an ad curses God kills a kitten.