Holy Mackerel

People for the Ethical Treatment of Animals, or PETA, wants you to refrain from catching and/or eating fish.
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According to Associated Press, Bruce Friedrich, PETA’s director of vegan outreach, said, “No one would ever put a hook through a dog’s or cat’s mouth. Once people start to understand that fish, although they come in different packaging, are just as intelligent, they’ll stop eating them.”
To press their argument, PETA activists plan demonstrations starting next month at selected seafood restaurants nationwide. PETA also will urge changes in commercial fishing practices, for example proposing that trawler crews stun fish before cutting them up.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.