Holy Macaroni

Red Tettemer in Philadelphia wanted to convey an “honest, down to earth” look and feel for their client Citadel. So Lewis and his “tube of truth” were born and with them, “an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking.”


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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.