Hollywoodized Interweb Content

Can a big studio like NBC pare itself down in order to play on the internet? It’s a question Cameron Death (pronounced “Deeth”) is working to answer.
According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario Dawson.
Much of the work will be created either in-house or by 60 Frames Entertainment, a company that finances and produces programming solely for the Internet.
One of the first initiatives Death embarked on when joining NBC’s digital outfit was to create a strategic alliance with Omnicom, giving the agency a first look at series in development.
To start things off on the right foot, he notes, it was important to him that they approach things in “an advertiser-centric way,” proving that his team, “‘gets brands’ and understands advertisers.”
Here’s a look at some of 60Frames work:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Just further evidence that the web’s killer app is television.

  2. As much as I hear what you’re saying here Bob, I can’t go along with this one. TV is a killer app but it’s not the Web’s killer app. Unless we’re talking about some form of futuristic interactive TV, where people can participate. Current is kind of moving things in this direction.