Hollywood Scratches YouTube Itch

This week, one of Hollywood’s top digital agents–United Talent Agency digital head Brent Weinstei–is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company dedicated to handling the financing, ad sales and syndication of “professionally produced online content.”
“We wanted to make it so that artists who are busy with film and TV careers can get in and get out, easily,” said Mr. Weinstein, adding that “it shouldn’t be as hard to make an internet deal as it is to make a film or TV deal.”
Mr. Weinstein touts 60Frames as providing content creators with “speed to market” — an alacrity that comes in part from its being “distribution agnostic,” or willing to syndicate its content through “top video portals, social-network websites, mobile and emerging broadband outlets.”
[via Ad Age]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.