Hollywood Scratches YouTube Itch

This week, one of Hollywood’s top digital agents–United Talent Agency digital head Brent Weinstei–is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company dedicated to handling the financing, ad sales and syndication of “professionally produced online content.”
“We wanted to make it so that artists who are busy with film and TV careers can get in and get out, easily,” said Mr. Weinstein, adding that “it shouldn’t be as hard to make an internet deal as it is to make a film or TV deal.”
Mr. Weinstein touts 60Frames as providing content creators with “speed to market” — an alacrity that comes in part from its being “distribution agnostic,” or willing to syndicate its content through “top video portals, social-network websites, mobile and emerging broadband outlets.”
[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.