Hollywood Drives A Prius, James Lipton Plays With Words

Toyota wants you to know that they have more than one Prius in the lot. Look here and you will see there is a family of Priuses, or Prii (pronounced pree-eye).
To help drive people to the Prius family site, Saatchi & Saatchi LA hired James Lipton of Inside The Actors Studio to explore the plural form of Prius. The result is “Wordliness,” a six-part Web series.



All six spots were directed by Jake Szymanski of Caviar LA.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.