Hollywood Drives A Prius, James Lipton Plays With Words

Toyota wants you to know that they have more than one Prius in the lot. Look here and you will see there is a family of Priuses, or Prii (pronounced pree-eye).
To help drive people to the Prius family site, Saatchi & Saatchi LA hired James Lipton of Inside The Actors Studio to explore the plural form of Prius. The result is “Wordliness,” a six-part Web series.



All six spots were directed by Jake Szymanski of Caviar LA.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.