Toyota wants you to know that they have more than one Prius in the lot. Look here and you will see there is a family of Priuses, or Prii (pronounced pree-eye).
To help drive people to the Prius family site, Saatchi & Saatchi LA hired James Lipton of Inside The Actors Studio to explore the plural form of Prius. The result is “Wordliness,” a six-part Web series.
All six spots were directed by Jake Szymanski of Caviar LA.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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