Hollywood Bigs “Air” Their Show On MySpace As A Prelude To Being Picked Up By A Network (And It Works)

According to Rafat Ali, ”Quarterlife,” the online-only show which debuted on MySpaceTV earlier this month, has been picked up by NBC Universal, making the program among the first to originate online and then move to a major U.S. broadcaster. The show was created by Marshall Herskovitz and Edward Zwick, creators of “thirtysomething” and “My So-Called Life”, and started on MySpaceTV on Nov 11, as a series of eight-minute episodes..in total 36 shows are planned. The show is expected to begin on NBC in February or March after completing its run on the Web.
Ali also points to Hollywood Reporter’s scathing take on the show and its move to TV.

Truth be told, “Quarterlife” is the farthest thing from a conceptual fit for the Internet. It’s not just that it’s too smart for the room; there’s nothing genuinely interactive about the material.
If a TV series could be said to have a midlife crisis, that’s what “Quarterlife” would be. Instead of slathering on the Grecian Formula and buying a Porsche, it is slicing itself into multi-minute bits and covering itself in social networking in order to fit in with the cool kids online.
But beneath its new-media exterior lurks the same insecure geek just trying to fit in somewhere after being rejected by the girl who once loved it: the broadcast business.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. we're still just a rat in the cage says:

    “we were all geniuses* in elementary school, but apparently the people who deal with us never got our transcripts…”
    laughing as the mother of some geniuses and one who feels guilty that I ever let them be tested for all those gifted programs.
    note correction: it’s not just your generation, dear. But it is true that they are trying to target your generation. By the time you are fifty they will figure you out and move on to your children.
    *if nobody is able to see you (and me) maybe were genii
    -a guardian spirit

  2. I watched one episode. That you mentioned Marshall Herskovitz and Edward Zwick did it makes sense now. So much angst, so little time. thirtysomething all over again. Brooding, melodramatic and humorless. Yeah, that about sums it up for me.