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Holding Company Aggregates Its Social Elements — Seeks More In The Sum

October 8, 2010 By Leave a Comment

Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network.
Euro RSCG Social-1.jpg
“We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all of our efforts under one umbrella brand,” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.
The agency uses hashtag #eurorscg for general news and information, and #eurosocial to push social media news and trends over Twitter. For instance, here’s Steffan Postaer of Euro RSCG/Chicago, doing it to it:
Twitter _ Search - eurosocial.jpg

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Filed Under: Agencies, Aggregators, Social Media
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.