Hogsheadian Universe Still Unfolding

Two years ago copywriter Sally Hogshead asked in Creativity “Is your career kicking you in the nuts?” For those who would answer yes, she offered, “Kick back.”
Here’s how she charms: So what exactly is radical careering? It’s the relentless dedication to having exactly the job you want — no matter how daunting it might seem or how discouraged you might feel. You always have the power to revolutionize your career, at any stage, at any agency, in any economy. And with that power comes a significant responsibility: being accountable for your own success.
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Read the remainder of this Hogsheadian manifesto.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.