Hire Artists. Elevate The Work.

January 11, 2007 By David Burn Leave a Comment

Gwen Yip is an art director from Hong Kong currently working on Yakult at Wieden + Kennedy in London. She has a blog about looking for (and finding) work in the London ad scene. It’s adorable and I’m fascinated by it.
In the frame above Yip shows us Michael Russoff, the Creative Director at Wieden responsible for bringing her on board. Here’s the copy that attends her post:

He likes my personal work where the advertising portfolio is
too commercial or too ‘advertising’ to him.
woo… all the effort to insist working on my own creation
is worth it! It makes me feel a strong emotion.
He suddenly asks…

“What do you want?” That’s what he asks. Not in a mean way. In a tangible yet philosophical way. It’s a great interview question, and one we all need a good answer for.

Filed Under: Ad People

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.