Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do?
Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering.
Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you agree?
Yet the brand chose to say, “The catch that’s caught here.” I’m underwhelmed. When launching a new product from the wilds of the ocean, you need taste appeal.
Here, let me help:
- Line-Caught in Alaska!
- The Other Other White Meat
- Small Bites of Big Fish
Let’s also work the sustainability idea in:
Hire a copywriter next time. Bad advertising is bad enough, but bad outdoor advertising is a public nuisance.
Previously on AdPulp: A collection of McPosts