Hipsters “Go for Greatness” at Pizza Hut

“Allison” breaks expectations. She’s the reason Pizza Hut made their new three-cheese stuffed crust pizza.

“Allison” is also a made up persona with which pizza lovers are likely to identify. Not only does she wear funky-librarian glasses, she has a pretty substantial back tattoo of a Pegasus. Hello 20-something hipsters with a beer buzz.

That she also loves hot cheese and bread pie from Pizza Hut goes without saying. No doubt, she will work off the calories at Pilates.

According to an Ad Age report from last month, the Chicago office of mcgarrybowen is the new agency of record for this YUM Brands account.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.