Hipsters “Go for Greatness” at Pizza Hut

“Allison” breaks expectations. She’s the reason Pizza Hut made their new three-cheese stuffed crust pizza.

“Allison” is also a made up persona with which pizza lovers are likely to identify. Not only does she wear funky-librarian glasses, she has a pretty substantial back tattoo of a Pegasus. Hello 20-something hipsters with a beer buzz.

That she also loves hot cheese and bread pie from Pizza Hut goes without saying. No doubt, she will work off the calories at Pilates.

According to an Ad Age report from last month, the Chicago office of mcgarrybowen is the new agency of record for this YUM Brands account.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.