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Hill Holliday Serves Us A Royale With Cheese

October 30, 2009 By Leave a Comment

When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, “the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation.” I really wasn’t sure what that meant, but now I have a better idea.
For one, Hill Holliday’s Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees depends on the context of their visit. In other words, content meets context and the bar is officially raised.
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The header above–We think AdPulpFiction would be an awesome movie–is the one you see when clicking over from this site. The agency put the custom headline into play on Thursday after we wrote about their site refresh on Wednesday.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.