High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness.

What makes random such a powerful marketing tool?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Random is not Random if Used as a Marketing Tool

    It was about five years ago that my two teenagers started saying things like That was so random or just Random. It was sort of random how the word random entered their vocabulary. Anything that was random caught their attention

  2. SecretWar: Plain Jane Tries to Kill the Yakuza Boss

    “The Power of Random for Marketers,” by Rohit Bhargava, Influential Interactive Marketing, 20 July 2005, http://rohitbhargava.typepad.com/weblog/2005/07/the_power_of_ra.html (also at AdPulp). “Conjectures and Refutations,” by Matt McIntosh, Conjecture…