High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness.

What makes random such a powerful marketing tool?

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://newpersuasion.typepad.com/new_persuasion/2005/07/post.html New Persuasion

    Random is not Random if Used as a Marketing Tool

    It was about five years ago that my two teenagers started saying things like That was so random or just Random. It was sort of random how the word random entered their vocabulary. Anything that was random caught their attention

  • http://tdaxp.blogspirit.com/archive/2005/07/25/secretwar-plain-jane-tries-to-kill-the-yakuza-boss.html tdaxp

    SecretWar: Plain Jane Tries to Kill the Yakuza Boss

    “The Power of Random for Marketers,” by Rohit Bhargava, Influential Interactive Marketing, 20 July 2005, http://rohitbhargava.typepad.com/weblog/2005/07/the_power_of_ra.html (also at AdPulp). “Conjectures and Refutations,” by Matt McIntosh, Conjecture…