High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness.

What makes random such a powerful marketing tool?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.