JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership.
I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball.
In response to Bastholm’s line of questioning, St. George made it clear, JetBlue isn’t looking for more agencies to pitch its account.
Bastholm is Chief Digital Creative Officer at Ogilvy.
[via Ad Age]
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February 19, 2010 By