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JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership.
I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball.
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In response to Bastholm’s line of questioning, St. George made it clear, JetBlue isn’t looking for more agencies to pitch its account.
Bastholm is Chief Digital Creative Officer at Ogilvy.
[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.