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JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership.
I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball.
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In response to Bastholm’s line of questioning, St. George made it clear, JetBlue isn’t looking for more agencies to pitch its account.
Bastholm is Chief Digital Creative Officer at Ogilvy.
[via Ad Age]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.