Hickory, Dickory, Dock…

Verizon has big news for iPhone fans.

You’d think the carrier would want to make a larger splash with this introductory TV ad, given how long its customers (and prospective customers) have had to wait for this moment.
The company is covering its “base”, in effect, before going after new customers, according to Media Post.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.