Hickory, Dickory, Dock…

Verizon has big news for iPhone fans.

You’d think the carrier would want to make a larger splash with this introductory TV ad, given how long its customers (and prospective customers) have had to wait for this moment.
The company is covering its “base”, in effect, before going after new customers, according to Media Post.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.