Hickory, Dickory, Dock…

Verizon has big news for iPhone fans.

You’d think the carrier would want to make a larger splash with this introductory TV ad, given how long its customers (and prospective customers) have had to wait for this moment.
The company is covering its “base”, in effect, before going after new customers, according to Media Post.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.