Hickory, Dickory, Dock…

Verizon has big news for iPhone fans.

You’d think the carrier would want to make a larger splash with this introductory TV ad, given how long its customers (and prospective customers) have had to wait for this moment.
The company is covering its “base”, in effect, before going after new customers, according to Media Post.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.