Hi, I’m David

Bear at Orange Yeti (the blog of Orange Coat, a Greenville design shop) admits that networking is not easy. Not in the offline world.

I just got back from the Greenville Chamber’s Friday Focus meeting. It’s been a couple of months since I’ve attended an event that used to go to every month. I was struck by how much easier it has gotten to go to these events. I know people at the events now and people know me.
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When I first started attending networking events no one knew who I was and visa versa. I was just the weird kid in the flip flops. Nonetheless, I just kept showing up and showing up. I’m not the most outgoing person in a crowd so I would just meet a couple of people a meeting. And keep showing up and showing up. Doing this for a long enough time people start knowing and remembering who you are. I was practicing, without knowing it, the George Costanza Networking Method (GCNM).

I like how Bear works through his own awkwardness without taking himself too seriously. It seems everyday I’m confronted with awkwardness, mostly my own. Business is full of these sandpaper moments, I guess. What say you?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.