HGTV Goes All Out

HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald’s annual Monopoly game. What sets this promo apart is the aspirational nature of the prize–a million dollar home, not free fries.
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I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.