Hey Whipple, Rest In Peace

From USA Today:

Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91.

21 years? Can you imagine any ad campaign being concepted today that would run for 21 years? Most of ’em these days are lucky to run for 21 weeks.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. retired housewife says:

    Mr. Whipple died. As a retired housewife, I wanted to get in advertising at one time. Now I don’t. I wanna use my creative powers for something better. Anyway, to the people who tee peed trees and used your product for pranks, HAHA!, for those whose Tush or Tusch was comforted by the advertising claims and moosch, whoosch, another memory built into the sky.
    My testimonial, which is no refection on the man himself.
    As a housewife and diligent shopper in the family, meaning one that made shopping lists, clipped coupons and was responsible for the household budget, I don’t think I bought Charmin that much unless there were triple coupons. I usually bought the store brand in toilet paper, for what ever that comment is worth.
    from MY blog.