Hey Shorty!

The number of 15-second television commercials has jumped more than 70 percent in five years to nearly 5.5 million last year, according to Nielsen. They made up 34 percent of all national ads on the air last year, up from 29 percent in 2005.
“It becomes a very seductive thing to get your message out there at half the cost,” says Mike Sheldon, CEO of advertising agency Deutsch LA, a unit of Interpublic Group.
Plus, who has time for a 30-second spot today?
[via TVNewsCheck.com]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.