This May Be Why Visual Solution Ads Are So Popular

From the AP:

An estimated in one in 20 U.S. adults is not literate in English, which means 11 million people lack the skills to perform everyday tasks, a federal study shows. From 1992 to 2003, the nation’s adults made no progress in their ability to read a newspaper, a book or any other prose arranged in sentences and paragraphs. They also showed no improvement in comprehending documents such as bus schedules and prescription labels.
The adult population did make gains in handling quantitative tasks, such as calculating numbers found on tax forms or bank statements. But even in that area of literacy, the typical adult showed only basic skills, enough to perform simple daily activities.

Sounds like bad news for us copywriters. Unless you’re a professional athlete or a member of the lucky sperm club like Paris Hilton, how do you get through life if you can’t read?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.