Here’s One Way To Make Starbucks Execs See Red

Seattle’s Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo.

By the way, Starbucks owns Seattle’s Best Coffee, so it’s not like the takeover was an invasion and violation. More like a celebration.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.