Here’s One Way To Make Starbucks Execs See Red

Seattle’s Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo.

By the way, Starbucks owns Seattle’s Best Coffee, so it’s not like the takeover was an invasion and violation. More like a celebration.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.