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Here’s One Way To Make Starbucks Execs See Red

May 13, 2010 By Leave a Comment

Seattle’s Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo.

By the way, Starbucks owns Seattle’s Best Coffee, so it’s not like the takeover was an invasion and violation. More like a celebration.

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Filed Under: Brands, Design, Identity
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.