Here’s A Great USP For Waterfront Property: No Hurricanes!

Over at BusinessWeek’s Hot Property blog, Peter Coy tells of Liberty Harbor, a residential community being built in Brunswick, GA. Brunswick is on the coast, but to make the community really appealing, here are a few of the marketing pitches:

“Because it sits nearly 100 miles from the Gulf Stream, Brunswick is in a geographical sweet spot that is protected from the hurricanes that have affected so many coastal areas and jeopardized the insurability of their waterfront properties.”
“Brunswick sits on the western-most point of the East Coast (same longitude as Akron, OH), and has not been hit by a hurricane in over 100 years.”

Let’s hope it’s not a jinx.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Ed Dennis

    Please look before you leap