Here’s A Creative Team Not About To Win A Lion

AdFreak is pointing to an awesome commercial for Cullman Liquidation, made by North Carolina-based comedy duo, Rhett & Link.
The two funny men make all sorts of spots under the I Love Local Commercials banner. I Love Local Commercials is a project of MicroBilt, a risk management solutions company for small and medium businesses.

I must say, MicroBilt, which is not a “creative” business, sure has a winning strategy here. They serve small businesses with credit info and other data products, and they wisely use I Love Local Commercials to get the attention of their marketplace, and of others who enjoy Rhett & Link’s work.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.