Here Comes Hulu

Tomorrow marks the official launch of Hulu, which is the latest move to provide full-length TV shows and movies via the Web. And it has some big names behind it:

Hulu, the online video joint venture of News Corp and General Electric’s NBC Universal, will make its public debut on Wednesday with programming from Time Warner Inc’s Warner Bros Television Group, Lionsgate and from sports leagues.
Missing from the list of providers are media mogul Sumner Redstone-controlled companies Viacom Inc, which continues to hold discussions, Viacom said recently, and CBS Corp, which has said it was not averse to a licensing deal.
At launch, Hulu will offer full-length episodes of more than 250 TV series from current hits such as “The Simpsons” as well as older shows like “Buffy the Vampire Slayer.” It also will offer 100 movies including “The Big Lebowski” and “Mulholland Drive.”
Hulu said it has signed licensing deals with the National Basketball Association and the National Hockey League.
Hulu’s launch is a big bet by big media companies that consumers are as eager to spend long periods of time watching TV shows and movies in front of their computers as they are in front of their televisions.

That last sentence is an interesting one. I tend to drift (or click away) from long-form content when I’m on the net. What about you?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    I hear you on the attention drain, but I do like the ability to pick up an indie film that I might not otherwise have access to. Like “10mph”. You just have to close all other apps while watching.