Herculiner Will Show You “Tough”

Herculiner is a do it yourself truck bed liner. You coat the back of your truck bed with the product and it creates a tough scratch proof lining.

To demonstrate the product’s toughness, The Escape Pod dressed a stunt man in a coat or armor, placed him in a Herculiner-coated truck bed and went four-wheeling through the California desert.

Note: The Escape Pod is an AdPulp sponsor.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.