Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT.
In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update:
Hephaestus was the blacksmith of the gods, so he’s the natural choice when confronted with the challenge of getting every drop of Go-GURT goodness into a willing recipient’s mouth.
What could be construed as a packaging flaw, isn’t—not when Hephaestus, and his helpful hammer are on the job.
Agency: Saatchi New York
