Hell Hath Frozen Over

According to today’s WSJ (paid sub. req.), Agency.com in the U.K. has been hired by Ikea to make print and outdoor ads, in addition to the digital work the shop already handles.

It is possible that Agency.com could make TV spots in the future, an Ikea spokeswoman says.
Other digital agencies are starting to gain some traditional work, as well. AKQA of San Francisco has been appointed the main agency for Yell.com. Glue, an Internet agency owned by Aegis Group PLC, is one of three agencies on a shortlist for Eurostar, the train service between London, Paris and Brussels

I’ve always held tightly to the belief that she who has the best ideas wins. Naturally, great ideas can (and should) eminate from every corner of the business.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.