“Heidi Klum Wird McHottie” Causes Freedom Of Speech Stir

According to Heidi Klum’s father, we’re not supposed to use his daughter’s name “for advertising purposes.” A German blogger, did just that in late Novemebr 2004, and 13 months later Guenther Klum officially objected.

The name “Heidi Klum” is protected by law ® and TM. I’m asking you to delete the name from your URL and desist from using the name “Heidi Klum” for advertising purposes. I have set January 2nd 2006 as a deadline for compliance.
Thank you for understanding my point of view.
Guenther Klum

The blogger’s URL is Werbeblogger.de. I do not see any reference to Ms. Klum in there. So, the elder Klum must be suggesting bloggers are not to type his daughter’s name, under any circumstance. How perplexing.
For more on this story, see Being Reasonable.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. The pic is NOT nice. ;(

  2. Heidi Klum . . .

    . . . bzw. deren Vater wird munter weiter gebasht. Wo bleiben die Stimmen derer, die sonst in h

  3. Please support our open letter to Heidi Klum too:
    Thanks a lot.

  4. Please refrain from using Heidi Klum’s name. However, you’re completely free to download naked photos of her at any time. Her name may be protected, but her breasts and genitalia are public domain.

  5. An sich ne gute Sache, ich frag mich nur, ob das auch dauerhaft brauchbar bleibt.

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