“Heidi Klum Wird McHottie” Causes Freedom Of Speech Stir

According to Heidi Klum’s father, we’re not supposed to use his daughter’s name “for advertising purposes.” A German blogger, did just that in late Novemebr 2004, and 13 months later Guenther Klum officially objected.
heidi_klum_with_rock.jpg

“Hello,
The name “Heidi Klum” is protected by law ® and TM. I’m asking you to delete the name from your URL and desist from using the name “Heidi Klum” for advertising purposes. I have set January 2nd 2006 as a deadline for compliance.
Thank you for understanding my point of view.
Sincerely
Guenther Klum
www.heidiklum.com

The blogger’s URL is Werbeblogger.de. I do not see any reference to Ms. Klum in there. So, the elder Klum must be suggesting bloggers are not to type his daughter’s name, under any circumstance. How perplexing.
For more on this story, see Being Reasonable.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.