Heads Are Rolling In Detroit Today

Chevy Tahoe just screwed up BIG TIME.
In attempt to do the right thing and fully embrace consumer generated content, someone forgot that it needs to be screened first, before it goes live. Oops.
Here’s copy from one ad, now live on the Chevy Apprentice site.

Like Snow? Beautiful landscapes? Be sure to take it all in now because…
Tomorrow this asshole’s SUV will change the world
Global warming isn’t a pretty SUV ad
It’s a frightening reality
ExxposeExxon.org
Tahoe—An American Revolution

The ad, and others like it, will likely not be up on the Chevy site for long, but thanks to YouTube, they will continue to live in infamy.
[via Metafilter]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.