Headline Writing Contest

Puma.jpg
I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. A hurricane begins with the single flap of a butterfly’s wings blah blah.

  2. MONEY CAN FLY. Watch $100 fly out of your wallet faster than a butterfly can flit when you buy these shoes. Taking a cue from the first post, this is followed by a lot of “blah blah blah” which the market understands perfectly.
    One other headline might be:
    BUTTERFLIES DRAWN TO FOOT ODOR. (STOP BUTTERFLIES) (sponsored by Dr. Scholl’s)

  3. Okay, I’ve got one.
    Floats Like A Butterfly. Stings Like A Bee.
    My apologies to Mr. Ali.