He Man Supplier Plays With Dolls To Great Effect

Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States.
The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical.
These spots also show respect for the audience. Ranch hands and others in need of Carhartt bibs like to laugh too!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. daveednyc says:

    Hm. “Team America” meets “The Searchers”.