He Man Supplier Plays With Dolls To Great Effect

Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States.
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The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical.
These spots also show respect for the audience. Ranch hands and others in need of Carhartt bibs like to laugh too!

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • daveednyc

    Hm. “Team America” meets “The Searchers”.