Hawkpanther Discovered Lurking In Portland’s Pearl District

According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend’s girlfriend, fiancée or wife.

The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA’s game, Dante’s Inferno. I mean, what else could it possibly be?

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.