Have You Hugged Your Customers Today?

How many of you get excited when a brief comes across your desk asking for a loyalty program?
Don’t all raise your hand, at once.
Okay, we all want to foster brand loyalty. That’s a given. But how?
TrendWatching.com, which has dedicated its October trend report to “Perkonomics” has some answers.
It’s must reading for anyone in relationship marketing. And aren’t we all in relationship marketing?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.