Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters’ 1997 “Brand Called You” mantra, he debates the new reality of “The Brand Called We.”
from his post: “Once, companies could define, or ‘position,’ their brand based on their control over media and messages. Today, however, it
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
