Have Data? Mine Its Meaning. Showcase The Results.

McCann’s Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers “nine aphorisms for digital communication this year.”
Here’s one that I like:

Find new ways to see
The world is drowning in data. Digital interactions on every platform create vast swathes of numbers — and we need new ways of seeing to make any sense of them. Artists like Jonathan Harris and design group Stamen have broken new ground in the aggregation and display of data from the web. Brands like Fiat are using the same technology to show you how to drive more efficiently. We are going to be seeing many, many more visualizations this year.

Here’s a sample of Stamen’s work:
stamen_msnbc_tracker.jpg
All the dots on the map are rollovers loaded with deeper information.
Also click over to The Whale Hunt by Jonathan Harris for the shear beauty of Alaska and an inventive visual narrative.
The Fiat example shows how a brand benefits from visualized data streams, which is helpful.
The thing I’m struck by in all these instances is how artistic and elegant the statements can be. Social scientists have long been the data keepers, but as more artists get with the digits and make meaning from data, the trend toward interactive, multi-level visually-enhanced narrative will accelerate.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://farisyakob.com faris

    thanks dude!
    my hair is actually a 3d data visualisation of my brain waves.
    making data beautiful and useful is the future.