Have Content, Will Travel

Speaking at a conference this week, Beth Comstock, president of NBC Universal Integrated Media, said this a “golden age” of media. “It’s a great thing to be a content company in the digital age,” she said. “Content is always going to win.”
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She also said media technologies can be considered mainstream once 40% of houses adopt them. That means video-game consoles, just over 40% by her account, are already mainstream media.
Digital video phones, at 35% adoption? Not so much. Surprisingly, the same is true of the seemingly ubiquitous MP3 player, she said, pointing to research placing their reach at just 34%. Digital cable scored 33%. Digital video recorders, the source of much anxiety for companies like NBC Universal have only reached 22% penetration.
[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.