Hands On The Wheel


The video above shows five different driving instructors going ballistic on a kid who won’t stop talking on his cell phone. But what’s simply funny to some is actually part of a new interactive marketing strategy from Parrot, a European-based bluetooth technology company.
According to Feed Company, the video was designed by Parrot’s agency GroundZero to raise awareness of a new law in California and Washington that bans the use of hand-held mobile devices while driving your car. Parrot, of course, markets hands-free car kits.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.