Hands On The Wheel


The video above shows five different driving instructors going ballistic on a kid who won’t stop talking on his cell phone. But what’s simply funny to some is actually part of a new interactive marketing strategy from Parrot, a European-based bluetooth technology company.
According to Feed Company, the video was designed by Parrot’s agency GroundZero to raise awareness of a new law in California and Washington that bans the use of hand-held mobile devices while driving your car. Parrot, of course, markets hands-free car kits.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.