Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson.
Only one problem…the Drive nomiker moniker didn’t go over real well with the intended audience.
Now, the citizens of Greenville are taking matters into their own hands. A group of Greenville SC businessmen, headed by Patrick Victory and Jon Smith, have commissioned a well-rendered site with a puntastic name, Hall Yes, to garner support for Shoeless Joe and the “Joes” name for their local team.
Go Joes!
[via Brains On Fire]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. David, thanks for the nod. You’ll have to follow up when Hall Yes makes it into some of the MSM channels. Oh, and you have to start skimming my blog more often 😉

  2. Will do, Evan. Thanks for the reminder.