Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson.
joe-outfield.jpg
Only one problem…the Drive nomiker moniker didn’t go over real well with the intended audience.
Now, the citizens of Greenville are taking matters into their own hands. A group of Greenville SC businessmen, headed by Patrick Victory and Jon Smith, have commissioned a well-rendered site with a puntastic name, Hall Yes, to garner support for Shoeless Joe and the “Joes” name for their local team.
Go Joes!
[via Brains On Fire]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.orangeyeti.com/hall-yes-2/ Evan

    David, thanks for the nod. You’ll have to follow up when Hall Yes makes it into some of the MSM channels. Oh, and you have to start skimming my blog more often ;)

  • http://adpulp.com David Burn

    Will do, Evan. Thanks for the reminder.