Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency’s Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride.
Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following discussions with Wieden President Dan Wieden.
Hal Curtis Stays Put In Portland
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.