Hal Curtis Stays Put In Portland

Ad Age is reporting that Chuck McBride’s proposed splinter group will be less one creative superstar.

Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency’s Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride.
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Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following discussions with Wieden President Dan Wieden.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.