Haggling For Gold

Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles.
In case you’re wondering how Schwartz feels about ad industry awards, take a look at his site’s tagline: “Advertising awards aren’t life and death. They’re much more important than that.”
Due to the wedding of “communication + craft” in the following spot for moneysupermarket.com, Schwartz feels it deserves “gold” at One Show, D&AD, Cannes, ANDY, Spikes and all the rest.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.