Wearing Slacks With Flip Flops

From Ad Age:

The Haggar Clothing Co., a department-store pants supplier bent on becoming a lifestyle brand, has hired Crispin Porter & Bogusky, Miami, in what it describes as an “unconventional partnership” that includes Crispin taking a minority equity position in the newly private Haggar.
Haggar was delisted from Nasdaq after an investor group, led by a pair of private-equity firms, bought the company from shareholders for $212 million. The sale was finalized on Nov. 1.
Crispin CEO Jeff Hicks described the relationship as an “agency-client convergence model” that “eliminates the noise which can exist between clients and agencies.”
“As an agency, our model is not really one that works well with one-off projects,” he said. “Our best results have come when we have empowered products to market themselves beyond paid media.”

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.