Guys With Money Need Reporters To Keep Other Guys With Money Informed

Pluribus Capital was founded in 2009 by James A. Finkelstein, George Green and Matthew Doull to focus on acquiring and managing industry leading media properties with high growth potential, particularly those with strong brand recognition across multiple platforms including digital, print and events.
And acquire Pluribus has. Together with Guggenheim Partners, a global diversified financial services firm, Pluribus (which is doing business as e5 Global Media) is the new owner of The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek, The Clio Awards, Backstage and Film Journal International.
Sharon Waxman of The Wrap, spoke to hedge-fund investor Matthew Doull, about the acquisition of The Hollywood Reporter.

Asked about his plans for the Reporter, Doull said: “We don’t see it as an investment in print. We see it as an investment in generating news, data and analysis for a specific audience. We’re very focused on providing something that that particular business community needs.”
He said print may not be around forever: “At the end of the day, the journalist these days who doesn’t break news on a 24-hour basis isn’t going to succeed. But there’s a real place for really good analysis.”
That’s true, and for the moment that place is not the Hollywood Reporter. Nor has it been for a long time. But there you have the rationale for resurrecting the place.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.