Guys With Money Need Reporters To Keep Other Guys With Money Informed

Pluribus Capital was founded in 2009 by James A. Finkelstein, George Green and Matthew Doull to focus on acquiring and managing industry leading media properties with high growth potential, particularly those with strong brand recognition across multiple platforms including digital, print and events.
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And acquire Pluribus has. Together with Guggenheim Partners, a global diversified financial services firm, Pluribus (which is doing business as e5 Global Media) is the new owner of The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek, The Clio Awards, Backstage and Film Journal International.
Sharon Waxman of The Wrap, spoke to hedge-fund investor Matthew Doull, about the acquisition of The Hollywood Reporter.

Asked about his plans for the Reporter, Doull said: “We don’t see it as an investment in print. We see it as an investment in generating news, data and analysis for a specific audience. We’re very focused on providing something that that particular business community needs.”
He said print may not be around forever: “At the end of the day, the journalist these days who doesn’t break news on a 24-hour basis isn’t going to succeed. But there’s a real place for really good analysis.”
That’s true, and for the moment that place is not the Hollywood Reporter. Nor has it been for a long time. But there you have the rationale for resurrecting the place.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.