Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway.

in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times.
Todd Wasserman of Brandfreak says the Volkswagen Golf Estate’s presence in the spot above is “so subtle that it’s like VW is getting product placement in its own commercial.” Funny.
Music is by The Joy Formidable.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.