Richards/Lerma, the Hispanic marketing arm of The Richards Group, is out with some new TV for Dodge.
Richards/Lerma tapped production company Directorz and PrimalScream Music & Sound as part of the key creative team on the new Hispanic and General Market campaign for RAM. The spots, directed by Jeff Bednarz, feature real RAM owners whose trucks are integral to their lives.
For PrimalScream Music, which just launched in Austin, the project provided the opportunity to draw upon impressive talent from the region including musicians Alex Marrero, Michael Ramos and Jake Owen who were recorded for original scores by Primal Scream composers Stuart Brawley and Billy West.
