Guest’s Slumming for DIRECTV Hits A Nerve

I love the copy in this new spot from DIRECTV.

Here’s the cable exec’s babble:

Problem: People everywhere are hooking up their new flatscreens to DIRECTV and they are blown away by the picture and all the amazing HD channels.
Solution: We go viral. We get on the net and we blog it out. Ta da! We are up 800% among suburban tweens. Who just saved Q3?

This campaign is directed by satirist Christopher Guest.
Speaking at Berklee College of Music in January, Guest said, “I direct TV commercials so I can afford to make my movies. These are the movies I want to make,” said Guest. “They’re my cut, not the studio’s cut.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.viget.com/engage Josh Chambers

    Hey there.
    Thanks for posting this! I wrote a blog about it a few weeks ago and couldn’t find the commercial anywhere. Thanks posting it.

  • http://www.equalpar.info judy

    daite na pivo