Guerillas Adopted By Toronto Shop

Bensimon-Byrne, a Toronto agency working on Molson, Scotia Bank and Ottawa Renegades, among other accounts, have hired Brendan Watson and Jana Ranjitkumar as a creative team.
After meeting with David Rosenberg, creative director at Bensimon-Byrne, Brendan and Jana followed up by baking and delivering a cookie in the shape of the “flying-H” Hyundai logo, an account the shop was in the process of pitching.
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The creative team camping outside Taxi
Brendan says, “Getting a job in advertising is the combination of hard work, thick skin, persistence, timing and being a generally good person with a great book. Doing things like ‘personalized follow-ups and stunts’ will help your passion and enthusiasm get noticed, but will not replace any of the requirements listed above. David sure did enjoy the cookie (I think he ate the entire thing that morning), but we must remain conscious of the fact that if our book wasn’t where it needed to be, Jana and I would not be sitting where we are today.”
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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.