GSD&M To The Rescue

Brand New Day: Advertising agencies are generally viewed as nothing more than organized, high priced hucksters. But here is what one agency did, quickly, to dispel that stereotype. Austin, Texas shop GSD&M called the Ad Council on Wednesday morning, when the rest of us got the full picture of how awful the situation is, to volunteer to put together radio and television advertisements for the Red Cross.
By Thursday morning, the ads, which featured celebrities such as New Orleans native Aaron Neville, were done. Next, the agency is sending people to Louisiana over the holiday weekend with clothes and supplies for shelters.
As reported by the Austin American Statesman: “The ads show hurricane footage with a series of red minus signs, followed by the words “home,” “electricity,” “food” and “water.” The next frame shows two people hugging, with the sign of the Red Cross and the word “hope,” and a voice-over that says: “Hope is more powerful than a hurricane.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Rose

    What song is Aaron Neville humming?? It’s very hypnotic and moving. Thanks for your help!

  • Candace Cook

    I am also wondernig what song is Aaron Neville humming?? In the commercial where “The ads show hurricane footage with a series of red minus signs, followed by the words “home,” “electricity,” “food” and “water.” The next frame shows two people hugging, with the sign of the Red Cross and the word “hope,” and a voice-over that says: “Hope is more powerful than a hurricane.”It’s very hypnotic and moving. Thanks for your help!

  • aj

    supposedly the song he’s humming is the beginning of “amazing grace”. But only the song that he did by himself, not the one with the other guy. Hope that helps

  • Chris

    I work in television production and this is the best PSA I have seen in quite a while. Very moving and totally grabs your attention! Awesome! Everytime it comes on the TV and Aaron Neville starts in my dogs either stop what they are doing or wake up from a dead sleep and stare at the TV in silence.